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To what extent, if at all, does the rise in social media affect the fundamental business model of financial services?

Use of social media has exploded in recent years. Analysts, managers, and consumers are still thinking through what this latest development in the internet revolution means for corporations and their ability to serve customers. Here is your opportunity to assess the impact of social media's rise on the strategies of financial firms. Project Firefly will publish the most compelling analyses. For further hints and tips or to discuss a topic click Discuss. To submit an essay click Write.

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    To what extent, if at all, does the rise in social media affect the fundamental business model of financial services?

    ...

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